Beyond Company Values
The Army values are Loyalty, Duty, Respect, Selfless Service, Honor, Integrity and Personal Courage. The last one starts with “P” so that together they can form the acronym L – D – R –S – H – I – P. That's brilliantly easy to remember. Loyalty, Duty, Respect, Selfless Service, Honor, Integrity and Personal Courage. Those are the Army's values, but what kind of values are they? Do they work in your home? Are they applicable when you are with your friends? Are they equally valid as you relate with your neighbors and your community? Is there any universal validity to them, or is the Army simply pushing them because they serve the Army’s purposes. <!--more-->Several million Americans work in fast food restaurants or big retail stores, and I’m certain that many of those companies promote a corporate value that goes something like this: we appreciate our customers. Always treat the customer with courtesy. That’s a good thing, I think. I expect the clerk behind the counter to ...